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3 Reasons to Use a Recruitment Chatbot

January 21, 2021 Employer Branding

2021 brings about change in many areas of HR and Employer branding. The Coronavirus pandemic has impacted both candidates and employers negatively.

⭐ Automating time-consuming tasks at the top of the recruitment funnel

One of the main inefficiencies that had previously existed and is now impacting employers more than before is a slow down of  hiring and burdening  of the top-of-the-funnel recruitment with a report from Dice suggesting that 72% of HR professionals believe that the lack of automation is to blame. For example:

All of these aspects are consuming valuable time that can otherwise be spent on other issues that are much harder to automate. A recruitment chatbot can solve the issues mentioned above and help in many areas at the top of the recruitment funnel. 

⭐ High-volume Recruitment 

High-volume recruitment might be one of the worst tasks given to recruiters. With hundreds, even thousands of applications for the same position, they have to go through CVs and cover letters and identify who is qualified and then also conduct interviews. 

A chatbot can easily be set-up in a way that it:

This way, the recruiter is provided only with qualified candidates and with the most important answers that they generally need to closely look for in a cover letter. Structured data is easier to look through as opposed to lengthy cover letters that, most of the time, are not even looked at. And with good reason! Nobody has the time to go through hundreds of CVs and cover letters in a week. 

⭐ Too many candidate questions over and over and over again…

Your employer brand suffers every single time you do not respond to a candidate question. It makes sense. Candidates often fall in the black hole of recruitment and in their attempt to get out of it, they may contact a recruiter with a question. When they don’t get an answer, they will certainly not be happy. 

However, a chatbot can always be set-up to answer all of the questions that are most asked by candidates. That way, you make sure that you did your best to provide timely answers to your candidates and target audience. 

Did you know that 75% of applicants never hear back from the company after applying for a job? You do now. A recruitment chatbot will be your voice 24/7 and with the flexibility to change it overtime based on all of the questions that are received by email. 


ZmashBot can help you with automating both recruitment and FAQs on your website, on your Careers Facebook Page and through ads on Facebook. Contact us today to find out more. No strings attached! 


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