Chatbots have been around for a long time. Their main goal is to replace the need of human resources in the first step of the interaction between you and a potential client.
However, chatbots today have reached a new high. Now, they are more than just boring conversational partners and can actually help you explain your products better and increase your conversion rates. Here’s how:
👉 Chatbot content and design can help you increase conversions
Thinking back on your past client interactions, what was it that they were interested more in? What questions did they ask and what made them convert?
With these aspects in mind, you can create a personalized conversation that your chatbot can have with potential clients. To add more spice to it, make sure you pick a chatbot that has a customizable design. Your brand colors and logo are just as important as the tonality and the content of the conversation.
👉 Interact with potential leads on multiple platforms
Website chatbots can be successfully used in parallel with Facebook Page Chatbots or Facebook Ads chatbots.
You can be prepared to pick up leads no matter where they are, be it on Facebook or on your website. If you’re paying for Facebook ads, why not allow users to click on an ad and start an automatic conversation with you directly on the platform? The less steps a user has to take, the higher the conversion rates will be. Not sure they will understand your product from a conversation? That’s ok, have an introduction conversation on messenger and then guide them to the website.
If users interact with you on messenger, you will have access to contact them back, no matter if they become a full lead or not.
👉 Get more insights about your potential leads
The best chatbots out there offer a platform where you can find out various information about how your poteantial leads are behaving and about your conversion funnel. Unfortunately, most of them have only one focus: (1) Messenger chatbots or (2) Website chatbots.
The key is to find a provider that does both and can give you the insights that you need from both sources at the same time.
👉 Using chatbots in ads and measuring the success = Better budget allocation
The time for chatbots is now. With so much development in the social arena, opportunities come from all angles. Using chatbots within ads is a great way to provide different target audiences with different conversations depending on what you know interests them more.
Traffic ads targeting different audiences but taking them to the same website can be replaced with a customized experience with the help of chatbots. Create conversion goals in GA and Facebook to constantly optimize and measure your conversions. From now on, you can know which audiences are more prone to interact with your brand.
👉 A 24/7 employee
There are many other reasons chatbots are the future, but, by far the most impactful is the fact that they can pick up leads at any point of the day or week and answer quick questions without delay. All it takes is a set-up time where the goals, the purpose and the direction of the chatbot need to be set.
At Zmash, we have a Website + Messenger + Ads + Analytics solution where we can help you set-up your chatbots, manage them for you and automatically send updates when you receive a new lead.
As social media, search engine marketing and analytics experts, we can ensure that you are picking up all of the necessary information in Google Analytics and that all your social media campaigns are optimized by conversions rather than just website visitors.
