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Client case

Attracting IT talents in Poland and Norway by chat based recruitment marketing

Helping Ework attract IT talents

Ework Group is a market leading, independent consultant supplier in Northern Europe with focus on IT, telecom, technology and business development.

Zmash helped Ework recruit for numerous IT roles cross Poland and Norway. The campaign positioned Ework as an interesting employer and generated over 183 qualified talents including developers, IT project managers, Back and Front End Developers etc.  Zmash provided Ework with awareness for their employer brand through social media marketing, whilst A/B testing images & content.

Ework recruiters where presented by a unique campaign dashboard given them full access to all candidates including Score, Personal values and what they rank as most important in the future employer. 

About the campaign

Ework was looking to hire new IT talents in Norway and Poland. Zmash used our skills in Social media marketing in combination with Zmashbot conversations across social media and webb to attract the right audience for Ework.

Zmash helped. Here’s how.

  • Objective: Recruitment and Awareness
  • Platforms: Facebook, Instagram & LinkedIn
  • Type: ZmashBot Campaign and creation of content and campaign page
  • Impressions: 126.000
  • Candidates: 500
  • Qualified Candidates: 183
  • Conversion Rate from Candidate to Qualified Candidate: 21%
  • Campaign period 8 weeks

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