Experis offers skills, from managers and professionals – through consulting, recruitment and project solutions. Zmash cooperated with Experis to generate awareness of their brand and reach out to passive talent interested in new opportunities as freelancers.
With over 600 types of engagement, Experis saw a rise in their average time spent on their website and had the opportunity to identify the topics and content that were most engaging. By measuring all aspects of the campaign, Zmash not only provided awareness for Experis, but also valuable insights into what is truly engaging for certain audiences that already are freelancing or thinking of becoming starting.
Experis used Zmash Professional influencers to promote their offer and content to claim a leading position within the Gig-economy.
The below graphs show only a small portion of the data from the Experis full report & dashboard including content analysis as well as full cover of the post and where Experis message had the highest engagement based on Roles and Companies.
Experis was interested in creating more awareness around their brand towards talent within the freelancing audience. Zmash’s unique solution provided to Experis was using external influencers promoting interesting content and topics to their followers whilst engaging the right audience in a trust worthy and inspiring way.
The overall Campaign Engagement rate was 3,3% compared to Linkedin average of 0,54%
Over 53 000 Professionals viewed the content being published from a defined set of Influencers and the posts generated over 111 comments creating valuable information to Experis in terms of content and topics that really break through.
Time spent on Experis site was 50% higher compared to all other channels proving that the campaign combination of Influencers and content were attracting the right audience
Summary of campaign