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Client case

More than 40% of website visitors interacted with ZmashBot, making it easier for Karolinska Universitetssjukhuset to identify who is really visiting their website.

Karolinska Universitetssjukhuset - More candidates & insights

Karolinska Universitetssjukhuset wanted to find out what their website users were interested in and what their backgrounds were. By implementing ZmashBot on their careers site, the company found out more information than they could have gotten previously.

By implementing ZmashBot on their careers site, the company was able to see that more than 80% of their visitors were interested in finding a job, while 15% were wondering how it is to work for Karolinska Universitetssjukhuset.

Karolinska Universitetssjukhuset found that more than 38% of people visiting their website were caretakers, 18% nurses and 11% doctors and only 9% were looking to work in administration, IT or economy. In addition, 46% of the visitors interacting with ZmashBot had an experience of 0-1 years while almost 20% had experience of more than 6 years.

As they were in need of more nurses, they decided to create a fast track application for them through ZmashBot. This ensures that any users with a nursing background can easily get in touch with recruiters.

About the solution

Karolinska Universitetssjukhuset identified valuable information that will help them moving forward in the fight for talent. Some of their stats include:

  • Engagement Rate: 40% started a conversation
  • Conversion Rate: 50% completed a conversation out of those who started

Karolinska Universitetssjukhuset also found the answers to some of their most important questions when it comes to using the career site as an HR tool:

  • What backgrounds the users on their website have
  • How much experience most of their users have
  • What information the users are interested in
  • How engaged their website users are
  • The conversion rates from a simple website visit to an engaged user
  • Which channels are attracting which type of candidate

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