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Client case

Conversational Ads with Worko - 6x Candidate Increase

6x Increase of Candidates Compared to Previous Internal Campaigns

Did someone say social recruiting? How about conversational social recruiting?

Worko was looking to improve its talent pool of full-time employees and consultants working in IT and construction. From front-end developers all the way to construction architects, they help companies in Sweden and Norway hire top employees. That means that Worko needs a constant flow of candidates interested in finding jobs or switching to better jobs.

By implementing ZmashBot in their social recruiting campaigns, candidates could directly show their interest in Facebook messenger. Because we minimize the steps between ad click and application, we increased the conversion rate from 1.3% to over 6%. Amazing right?

But that’s not all!

  • Worko works with the candidate data directly in their own ATS. The implementation is seamless.

Zmash created the initial social recruiting campaign and then had workshops with Worko’s employees to explain how they can run their own campaigns with ZmashBot.

  • Do you have your own agency running recruitment and EB ads and don’t want us to create them for you? – Great! They can use ZmashBot in their ads. You don’t need us to set up your campaigns or ads. We can give you a short code to add to your ads and you’re ready to go.

Find out more here.


What did Worko think?

Magnus Olofsson

CMO, Worko

Worko always looks for new innovative ways to connect and communicate with our candidates. Zmashbot has proven to be a super-efficient tool for this. It helps us reach new candidates in a modern, user friendly way and also gather more data on both new candidates and on those we already have in the network. This in turn lets us do a better match between candidates and clients. The result: a better candidate experience and happier clients.

You can read more about Worko here ->

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