Did someone say social recruiting? How about conversational social recruiting?
Worko was looking to improve their talent pool of full-time employees and consultants working in IT and construction. From front-end developers all the way to construction architects, they help companies in Sweden and Norway hire top employees. That means that Worko needs a constant flow of candidates interested in finding jobs or switching to better jobs.
By implementing ZmashBot in their social recruiting campaigns, candidates could directly show their interest in Facebook messenger. Because we minimize the steps between ad click and application, we increased the conversion rate from 1.3% to over 6%. Amazing right?
But that’s not all!
Zmash create the initial social recruiting campaign and then had workshops with Worko’s employees to explain how they can run their own campaigns with ZmashBot
Worko always looks for new innovative ways to connect and communicate with our candidates. Zmashbot has proven to be a super-efficient tool for this. It helps us reach new candidates in a modern, user friendly way and also gather more data on both new candidates and on those we already have in the network. This in turn lets us do a better match between candidates and clients. The result: a better candidate experience and happier clients.