Did someone say social recruiting? How about conversational social recruiting?

Worko was looking to improve its talent pool of full-time employees and consultants working in IT and construction. From front-end developers all the way to construction architects, they help companies in Sweden and Norway hire top employees. That means that Worko needs a constant flow of candidates interested in finding jobs or switching to better jobs.

By implementing ZmashBot in their social recruiting campaigns, candidates could directly show their interest in Facebook messenger. Because we minimize the steps between ad click and application, we increased the conversion rate from 1.3% to over 6%. Amazing right?

But that’s not all!

• Worko works with the candidate data directly in their own ATS. The implementation is seamless.

Zmash created the initial social recruiting campaign and then had workshops with Worko’s employees to explain how they can run their own campaigns with ZmashBot.

• Do you have your own agency running recruitment and EB ads and don’t want us to create them for you? – Great! They can use ZmashBot in their ads. You don’t need us to set up your campaigns or ads. We can give you a short code to add to your ads and you’re ready to go.

Find out more here.