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Client case

Schneider Electric used messages campaigns with ZmashBot to attract more candidates for their trainee program

Helping Schneider Electric find more trainees and improve their employer brand

Schneider Electric set on a mission to bring energy, efficiency and sustainability for all. They pioneer digitization and transformation of energy and processes, turning the bold ideas of customers into reality. Always with a sense of purpose and highest standards.

Zmash partnered with Schneider Electric to make it easier for their candidates looking for traineeships to find out more about available opportunities and find out if they are qualified.

By using ZmashBot, the company did not only invest in their recrutment process from a conversion perspective, but they also invested in becoming better at interacting with their potential candidates in the mobile age.

ZmashBot is the perfect tool to use in order to make sure that your social media marketing efforts are not in vain.

Consodering that 58% of all Facebook users are mobile-only, providing potential candidates the opportunity to interact with your brand in a mobile-friendly way is key to a successful recruitment & employer branding campaign.

About the solution

Schneider Electric had great results in terms of engagement rates and conversion rates. You can see some of the results below

  • Started Conversations after approving that their profiled is shared with the company that the ad belongs to (GDPR): 82%
  • Continued conversations after first qualifying question: 73%
  • Continued after another qualifying question: 80%
  • Qualified candidates who left contact details: 66%
  • Qualified candidates who went further to apply on the career site: 90%

 

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