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The Essential Guide to Automated Chatbots for Lead Generation

January 22, 2021 Leads Chatbot

Although chatbots have been present for a long time, we only now see their real potential. More than 5 billion users worldwide use messaging apps to interact with each other and other businesses.

Implementing an automated chatbot on your website, Facebook Page or within your Facebook ads can dramatically change the way that your potential clients interact with you and the sales results for your company and here’s why. 

Who needs an automated chatbot?

Any company that is looking for a solution to boost leads is a candidate for a leads chatbot. Whether you are a start-up or a full blown corporation, you can benefit from installing a chatbot. 

The benefits of an automated chatbot

🎁 Chatbots are one of the most cost-effective ways to increase the number of leads for your business. 

🎁 It can guide visitors through the conversion funnel 

🎁 Answer quick questions and help users find out more about the topic that they are interested in (especially if your company offers multiple types of services)

🎁 Collect emails and reassure the user that someone from the company will get in touch as soon as possible. 

🎁 Audience segmentation so you can identify what most of your users are interested in. This way, you know which services to invest more in and promote.

🎁 An automated chatbot can be used on multiple platforms, not only your website. This way, users who are browsing Facebook, do not need to leave the platform but can still interact with your business.

🎁 The information in a form is only submitted when the whole form is filled in and submitted. WIth chatbots, even if a user does not leave their contact information, you can still see what they were interested in.

What to look out for when implementing a chatbot

Implementing a chatbot is easy. Create a conversation funnel, add the content and implement the script on your website. However, when choosing what chatbot to use, think about the following:

⚙️ Can I see chatbot data in Google Analytics or other similar platforms that your company might use? 

This is very important especially if you are active on social media platforms and have a great focus on SEO and SEM. You want to know how users interact with the chatbot depending on which platform they are visiting your website from. Some chatbots do not offer any data layer pushes that help you see the data in other platforms. 

⚙️ Can I customize the look of the chatbot to fit my brand? What else can I customize?

Chatbots are an extension of your company. They should be as visually appealing and be aligned with your brand guidelines. Furthermore, how does the chatbot act? Is it open upon the user’s arrival? Can this differ from how it acts on desktop vs. mobile? Many of these features lack in certain chatbots that are rigid and where, ultimately, you can only change the content. 

⚙️ Can I visualize any valuable insights that the chatbot picks up on?

Naturally, you would want to be able to see a funnel and understand where your users drop off, see what they are interested in and get information on how to optimize both your website and the chabot. Chatbot insights can help you visualize your user’s conversion path. 

⚙️ Do I have support in content creation, analytics set-up and insights?

Does the chatbot come with some sort of support or is it just DIY? DIY chatbots tend to be simpler to use but often lack many elements due to its need to be simplified for use.

 

Zmash Leads offers a flexible and customizable chatbot solution that easily integrates with Google Analytics. We also offer support in content creation and your first conversation development is included in our base price. You can choose to have different content on each page where the chatbot exists so that you make sure that the chatbot conversation is relevant no matter where on the website your users are. In addition, we offer a comprehensive dashboard that contains information about your conversion funnel and analyzes all user answers with the goal to inform you on what most users are interested in. 

You can use Zmash Leads on your website, Facebook page or within Facebook messenger ads. We are a digital marketing company with our own developed chatbot technology that can help you increase leads and insights while becoming more data-driven. 

Want to know more? Check out our post about the 5 reasons why chatbots are the future of lead generation.

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