What is a chatbot?
A chatbot is simply an automated conversational tool that helps companies collect or give information from/to users. Chatbots can be used on websites, on social media, or on other platforms.
Recruitment Chatbots Have a Purpose
Automated sales chatbots that replace live chats can sometimes be annoying. Many people have had bad experiences with chatbots in the past and might be reluctant to use one in their business today.
Recruitment chatbots have a clear-cut purpose and they improve an old-school traditional way of applying for jobs.
More than 95% of link clicks on recruitment marketing ads are coming from users on mobile devices. How many will apply to your promoted job with an attachement?
But really, do you know that percentage? Óut of all link clicks that you receive on your recruitment ads, how many candidates do you actually get? The number is much lower than you could imagine.
The main reason conversion rates from social media ads are so low are twofold:
- Users on their mobile phones do not have their CV or cover letter and drop off during the application process. – If you check your analytics, most likely more than 85% of all your applications are coming from desktop users.
- Social media ads reach a lot of passive candidates. Passive candidates only apply to jobs if they have an attractive description & an easy application process.
A recruitment chatbot does not replace human interactions, they are alternative ways for users to become candidates. A recruitment chatbot does not need to replace a traditional application process. Both options can exist and users can, themselves, choose how they want to apply to your available jobs.
I Don't Want to Manage Candidates in Multiple Systems
The best recruitment chatbots have integrations with multiple recruitment systems. You shouldn’t need to worry about working in two systems. Make sure you pick a recruitment chatbot that is integrated with the system that you use or, at the very least, have the plan to integrate with your system.
Checklist to Get Started with Recruitment Chatbots
Before you go ahead and purchase any recruitment chatbot, you will need to decide on a few things:
- What is your goal?
- Convert more website users.
- Attract and convert more social media users.
- Disqualify users that do not have the necessary skills for the job.
- All of the above.
- Which jobs would you like the chatbot to convert candidates for?
- All jobs
- Some jobs that are harder to fill.
- How will you measure the success of the chatbot?
- If you don’t have your conversion numbers from your careers website, we suggest looking at benchmarks.
- What is the budget that you have?